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Doing alright, but there is room to improve.
Followers are not able to post content. This obstructs user engagement.
Does not like and interact with other Facebook Pages.
Does not take advantage of Facebook Events.
Could use a lot more variation in types of content posted.
Gives visitors a great first impression.
Profile Picture & Cover Photo
The profile picture & cover photo are key aspects of a Facebook page. They make the first visual impression on users.
Usernames help to easily promote a business, brand or organization's presence on Facebook with a shortened Page address.
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The About description gives visitors information about the page and what to expect if they choose to follow it on Facebook.
Call to Action
Call to Action buttons are designed to bring a page's most important objective to the forefront and provide an awesome way to improve user interactions.
Not providing visitors with a lot of context and information.
Milestones are a great way of telling the story of a company or organization
Contact information is very important as it allows users to get in touch with the page or easily find a way to get more information.
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Some activity but leaves followers wishing for more.
Posts per day
A Facebook page should optimize its number of posts per day in order to increase user engagement. Posting too little or too much can damage engagement.
Average post length
The length of a post matters. Our research shows that posts whose length ranges between 40 - 100 characters on average will produce more engagement with users.
Curiosity and dialogue between pages encourage cross domain interest and improves overall engagement.
Native Facebook videos
Native Facebook Videos are the most engaging type of content on Facebook. Pages that take advantage of them are very likely to improve their overall engagement level among their followers.
The responsiveness of this page is not good at all.
Users can post
Facebook is an amazing channel for fans to interact with their favorite brands. Allowing users to post to a page is the first step in increasing engagement.
A Page should be able to respond to most user posts. A high response rate is indicative of a responsive brand.
Facebook users demand fast responses. A page should try to reduce the time between an user post and its answer.
We cannot score engagement based on public profiles.
People talking about this
Measures how many people have interacted with a page or its content, in any way, over the last seven days.
Total Page likes
The larger the better! The more actual followers a page acquires the broader its reach will be.
Engagement rate is calculated by dividing the Page's PTAT with the total number of Likes.
Share page link
Add to favorites
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